BoC wins Ceylon Chamber's CSR Award for education and training
The Award for Education and Training at the Ten Best Corporate
Citizens Awards 2007 organised by The Ceylon Chamber of Commerce was won
by Bank of Ceylon for its 'Viyaparika A-Z' programme.
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Accolade: Dr. Ashoka Jinadasa receiving the Ceylon Chamber of
Commerce CSR Award for Education and Training for Bank of Ceylon
from Prof. G.L. Peiris in the presence of Dr. Jamshed Irani and
Prof. Lakshman Watawala. |
Bank of Ceylon developed this educational and training programme.
'Viyaparika A-Z' gives entrepreneurs the practical knowledge,
insights and training needed to plan, start, fund, manage and develop a
business.
It encourages and helps entrepreneurially-inclined people all over
Sri Lanka to start a business of their own in order to increase their
income and also generate employment.
This CSR programme provides the knowledge and training needed to
strengthen small and medium entrepreneurship to an extent where it can
support the national economy.
By motivating people even with a lower education to start a business
and earn money, it provides a viable strategy for poverty alleviation in
areas with lesser employment opportunities.
By encouraging lower income groups to increase their income through
their own efforts, it fosters financial inclusion and paves the way for
geographically uniform economic development with greater economic and
social equity. It also fosters financial literacy by promoting the
banking habit and financial discipline among entrepreneurs, and weaning
them away from unscrupulous moneylenders.
This comprehensive CSR programme developed and implemented islandwide
by Bank of Ceylon comprised two key components: A weekly educational TV
series of 44 episodes telecast over 10 months to reach most households
in the country, and a series of 47 half-day workshops for entrepreneurs
in most parts of the island. |
