HCPL promotes energy saving and safety campaign
In a strong show of commitment to cause, the staff of Hayleys
Consumer Products Limited (HCPL), sole agent in Sri Lanka for Philips
Lighting, took to the streets of Colombo and the suburbs last week to
promote energy saving and safety via Compact Fluorescent Lamps (CFL).
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Campaign: Hayleys Consumer Director and CEO Trevor Reckerman
leads a group of staff at an interaction with a dealer in
Maharagama. |
Clad in distinctive blue T shirts and caps, employees at all levels
of the company fanned out to lighting dealers to personally drive home
the message that Philips, the global leader in lighting, guarantees a
mammoth 80 per cent saving in power consumption with the use of CFLs,
substantial savings on replacement costs and protection from ultraviolet
(UV) radiation.
Backed by a simultaneously launched mass-media campaign to highlight
the benefits of CFLs and the Philips promise, the shop-to-shop
initiative was an extension of the step taken recently by HCPL to
promote energy saving among Sri Lankans by slashing the prices of
Philips CFLs by up to 23 per cent.
HCPL's Business Unit Head Janaka Kiridena said. "The market is full
of products that promise much and deliver less.
With Philips CFLs comes a guarantee from a global brand and its local
partner, that using these products will generate the desired results. We
wanted people to hear that direct from us."
A Philips CFL uses one fifth the power of an incandescent bulb of the
equivalent luminous output, resulting in 80 per cent less electricity
consumption for the same amount of light.
It has also been estimated that a CFL saves 2000 times its own weight
in greenhouse gases, making its use environment friendly.
The purchase price of a CFL is higher than that of an incandescent
lamp but this cost is recovered in energy savings and replacement costs
over the bulb's lifetime. A Philips CFL lasts for 8000 hours, about
eight times longer than an incandescent bulb. |
