Swarnamahal penetrates financial services sector
Swarnamahal Fi- nancial Services has been able to penetrate the
market very fast during just two years in operation because it has
developed the confidence of people, CEO, Director SFS Hafeez Rajudin
Opening their new head office building at Galle Road, Colombo 3
yesterday, he said SFS is the first company to contribute to the full
share of capital under new regulations approved by the Central Bank.
The company has introduced very basic products for every segment such
as minor savings, leasing, higher purchasing, business sector loans and
the latest is loans for professionals.
Under this new category the loan titled Wedaduru is meant for doctors
for their higher education and this will
The new head office building in Kollupitiya. Picture by
be developed to other professions in the future.
Another significant feature is that the customer does not have to
come to the office. Company goes to the customerís door step for their
requirements. This facility has been introduced for senior citizens
specially and the company has mobilised 50 well-trained visiting
officers for this purpose.
Swarnamahal has been in business for the last five decades in various
business ventures such as jewellery , media and real estate which has
remarkably recognized by its customers and therefore the future plan is
to get more and more closer to them by introducing new products to suit
This strategy is implemented through Tikiri Ginum for children and
then Wedaduru for professionals and Abiman for senior citizens, he said.
The company is very sustainable and has done attractive Rs 2 billion
worth of business so far and the Central Bank has granted approval to
open three new branches in Kandy, Kurunegala and Negombo.