Tata Steelium to double market share

Hiran SENEWIRATNE

Tata Steelium, which has been selling its steel products to the Sri Lankan market for more than 15 years has now shifted from transactional sales to relationship based sales.

President Tata Steelium - Flat Product Steel Anand Sen said they sold 500 -600 tonnes of steel in Sri Lanka is now in the process of making their products well recognised in Sri Lanka. The company is now planning to capture 50 per cent market share within the next five to ten years.

“For this purpose Tata Steel has established a professional distribution network for its Cold Rolled Annealed products with state of the art service centre capabilities to meet the myriad requirement,” Sen said at the re-launch held on Saturday.

He said that these steel could be for customer base products including major furniture manufacturers for end Panel products.

Tata Steelium in Sri Lanka will offer consistent supplies, differentiated products for various applications, source credibility through product branding and facilitate continuous knowledge dissemination and sharing of good practices to help the Sri Lanka Cold Rolled market to compete in the Global market.

Sen said Cold Rolled steel sheets are mainly used for manufacturing of vehicles and 30 to 40 per cent of their produce go to the vehicle manufacturing companies in India and the balance for the furniture, refrigerators and other household appliances.

Industrial Development Minister Kumar Welgama said the Government is assisting major foreign investors to invest in Sri Lanka.

Tata Steelium was established in 1907 as Asia’s first integrated private sector company, Tata Steel today is the world’s sixth largest steel producer with geographic foot print in India, South East Asia, UK and Europe.