ValueFirst introduces global SMS platform to Lanka
ValueFirst Lanka, a member of the ValueFirst Group headquartered in
India, with a presence in over 8 countries including Nigeria, Pakistan,
Romania, Russia, the UK, the Middle East, Lebanon, and the Caribbean
Islands, will make its debut shortly as the first ever independent
Mobile Virtual Network Operator [ MVNO ] in Sri Lanka.
Vice President, Global Alliances ValueFirst, Srinand Sridharan, said
that their objective for Sri Lanka was to create an independent MVNO,
with a focus on enterprise mobile messaging with unique and superior
offerings for mission critical, corporate applications.
“Value First is a leading MVNO with a clear focus on SMS mobile
messaging for enterprises. It empowers its customers to communicate
between varied IT back-end systems and mobile phones, using SMS
services”, said Sridharan.
He went on to say that ValueFirst provides a unique, end to end,
global carrier grade mobile data service offering ‘ plug and play’
application and hosting.
“Sri Lanka has over 6 million mobile phone users out of a 20 million
population, and is growing at a rate of over 25 per cent. With a
cellular density of over 21 per cent, Sri Lanka is poised for
accelerated growth in this value added space”.
Sridharan said that ValueFirst’s platform combines signaling
information from the mobile world with an innovative IT application
layer to provide messaging services to corporate customers, with
guaranteed service levels.
“Over the last 20 years mobile telephony has made tremendous progress
in moving from the introduction of the in-car analogue mobile phone for
businessmen, to today’s mass retail market in pocket sized digital
handsets”.
Sridharan went on to say that mobile phone penetration now exceeded
90 per cent of the population in the more advanced European countries
and in addition, there are more than half a billion digital GSM handsets
in use across 210 countries.
“As the public becomes more familiar with mobile telephony, the use
of Short Mesage Services (SMS), has rapidly become a cult service
transforming the way in which people communicate”, he said.
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