Design empowers business - GH Resources at Designyatra 2007

“Good design is good business”, famously quoted by Thomas J. Watson Jr, CEO, IBM provided the inspiration for the theme at Kyoorius Designyatra 2007: ‘Design Empowers Business’.

Held in Goa, India in September this year, Designyatra brought together over 2,000 participants from around the globe. Identifying the importance of bridging the design industry with businesses, GH Resources was the only Sri Lankan advertising agency present at this year’s design fest.

“Attending Designyatra was clearly a good decision. Making us look at new creative design and to use our talents as tools to empower our clients’ businesses,” said Managing Director, GH Resources Gayathri Hanwella.

GH Resources values itself on constant improvement, and this event provided just the right fuel for sourcing new ideas as well as networking amongst the cream of the crop.

The advertising agency also prides itself on nurturing and exposing young talent, in this case, being GH Resources’ Trainee Art Director, Thilini Perera who also participated at Designyatra.

“It was a fantastic experience to be able to attend Designyatra. Normally, in any other company, I would never have expected to have been given this opportunity. I was given as much opportunity as everybody else, there was absolutely no bureaucracy,” said Ms. Perera.