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DateLine Thursday, 18 October 2007

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Leadership Award for Ravi

Director Corporate Branding and Strategic CSR MAS Holdings and UN Global Compact focal point for Sri


Ravi Fernando making his acceptance speech

 Lanka Ravi Fernando won an award at the “Global Strategy Leadership Awards 2007” for his work on ethical branding of the Hayleys affiliate Mabroc Kelani Valley Brand of tea and influencing the Sri Lanka Apparel ethical positioning strategy.

The World Strategy Summit 2007 was held in Asia for the first time at the Taj Lands End, Mumbai on September 26 and it is the single largest platform that aims to bring under one roof strategists, thinkers, academicians and futurists. The aim is to think debate and iterate strategies which help guide modern day business to grow and thrive.

The Mabroc Kelani Valley, the ethical tea brand of the world was developed by Fernando based on three factors which became the first brand in the world to sign up with the UN global compact and communicate ten principles in all its packaging in Japanese, Arabic, English, German and Russian.

RK

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