Leadership Award for Ravi
Director Corporate Branding and Strategic CSR MAS Holdings and UN
Global Compact focal point for Sri
|
Ravi Fernando making his acceptance speech |
Lanka Ravi Fernando won an award at
the “Global Strategy Leadership Awards 2007” for his work on ethical
branding of the Hayleys affiliate Mabroc Kelani Valley Brand of tea and
influencing the Sri Lanka Apparel ethical positioning strategy.
The World Strategy Summit 2007 was held in Asia for the first time at
the Taj Lands End, Mumbai on September 26 and it is the single largest
platform that aims to bring under one roof strategists, thinkers,
academicians and futurists. The aim is to think debate and iterate
strategies which help guide modern day business to grow and thrive.
The Mabroc Kelani Valley, the ethical tea brand of the world was
developed by Fernando based on three factors which became the first
brand in the world to sign up with the UN global compact and communicate
ten principles in all its packaging in Japanese, Arabic, English, German
and Russian.
RK |
