Mihin Lanka consolidates in Singapore
MIHIN LANKA'S seventh destination, Singapore is gaining in popularity
and many business travellers too are patronising the airline. The
service was introduced last month and operates thrice a week services
between Colombo and Singapore.
Manager Commercial Operations, Rohana Perera said their intention was
to establish and strengthen the
A section of the local stewards on-board Mihin Lanka. Picture by
airline presence into Far East, Asia and
the Middle-East sector.
"This will give an excellent opportunity for travellers, holiday
makers, and businessmen to take advantage of extremely competitive fares
and excelled on-board service," he said.
Mihin Lanka with its inception into Singapore is opening a new door
of opportunity for people to travel, and by making use of the
competitive fares to take more spending money with them to the
destination rather than spend it all on the air fare.
"This we are sure would enhance trade, investment and tourism between
the two countries as well. Mihin Lanka is proud to be able to be a
stakeholder in such synergies," he said.
Mihin Lanka now flies to seven destinations, Trichy, Trivandrum,
Bodhgaya, Bangkok, Maldives and Singapore. "This reflects a strong
growth in a period of four months from the inception of the airline."
Mihin Lanka flights leave Colombo International Airport at 0550 hours
every Monday, Wednesday and Friday arriving in Singapore at 1250 hours.
The return flight leaves Singapore at 1355 hours and arrives in Colombo
at 1555 hours.
The timing makes travellers use the maximum stay of their hotels for
check in and checkouts. The increased baggage allowance too is another
advantage for its passengers and business travellers.
The traffic from Singapore to Colombo too are now picking up with
many business travellers flying business class.
Travel agents and local hotel operators are also hoping to market a
special holiday package and also introduce special Buddhist tour
packages for Singapore nationals.
Emirates fast forwards to Digital Advertising Award
EMIRATES' reputation for being ahead of the times has taken on a new
dimension after speeded up images of a passenger engrossed in the
airline's pioneering in-flight entertainment system landed a top digital
In securing "Gold" in the Travel and Leisure Category at the Campaign
Media Awards 2007 in London, the airline has again demonstrated its
leadership and creativity on the web.
Fierce competition in this category came from across the
international business world, not just the airline industry, and
Emirates beat off competition from corporate heavyweights such as google
and lastminute.com to pick up the prized accolade.
The winning creative was for the "Time Will Fly" promotion of
Emirates' ice in-flight entertainment system. The rich media video
adverts, linked through to the campaign microcyte, hosted on
The site allowed surfers to explore the ice system and carried an
amusing, speeded up video showing a passenger captivated by the 600
channels of films, games and audio, emphasising the fact that with so
much content to choose from on board, time really does fly.
The campaign ran from May 2006 to March this year across the United
States, Middle East, UK and Australasia, and generated a staggering 33
million on-line 'impressions.' Response levels were between double and
eight times greater than the industry average, depending on the region -
a key factor in winning the award.
Mike Simon, Emirates' Divisional Senior Vice President, Corporate
Communications, said: "I doubt there has ever been a case where so many
peoples' attention has been drawn to one passenger watching his
in-flight television screen.
Singapore airlines wins more awards
SINGAPORE Airlines has again secured the "World's Best International
Route Airline Award" in the annual Readers' Choice Awards 2007 poll
conducted by the US-based travel magazine, Conde Nast Traveler. The
Airline has won this top award 19 times since the Award was launched 20
Readers, who participated in the annual Business Travel survey
conducted by the magazine, also voted the Airline as the winner in the
following categories: Best Transpacific Business Class, Best
Transatlantic Business Class
The magazine has a readership of over three million. In another
annual survey conducted by the UK edition of Conde Nast Traveller,
Singapore Airlines was rated the "Favorite Business Airline 2007" by
Business Class travelers.
Recently, readers of the UK-based Business Traveller magazine voted
Singapore Airlines as the top airline in the following categories: Best
long-haul Airline, Best Business Class, Best Cabin Staff and Best Asian
These accolades come soon after the recently announced rating of
Singapore Airlines as Airline of the Year in the annual Skytrax survey.
Commented Executive Vice President, Marketing and The Regions for
Singapore Airlines Huang Cheng Eng, "We are grateful to our customers
who have supported the Airline through the years by consistently
according it good ratings in the various surveys. We appreciate their
Qatar displays Business Class seats at World Travel Fair
Qatar Airways recently completed its fourth Japan Association of
Travel Agents (JATA) World Travel Fair in Tokyo, Asia's largest travel
The airline has become a regular at the expo that attracts over
100,000 travel industry professionals and consumers, since announcing
the launch of flights to Japan in 2004.
Capitalising on a bumper year filled with record aircraft orders,
industry accolades and new route launches - including establishing
services to North America - the airline has put together an exciting
stand for the three-day exhibition aimed at promoting travel from Japan
to destinations around the world through the airline's operational hub
The 72m2 exhibition space features a Qatar Airways' business-class
seating which visitors can experience.
Members of Qatar Airways award-winning cabin crew have flown into
Tokyo to attend the show and meet and greet visitors to the airline's
stand. A Greek opera singer will perform as part of a promotion of
flights to Athens via Doha.
Qatar Airways Senior Manager Far East Asia & Australasia Marwan
Koleilat said Qatar Airways was proud to be a part of this exhibition,
the most important travel trade show within the local Japanese market.
"Shows like JATA are an ideal opportunity to let the local travel
industry and the general travelling public know about the latest
developments within the airline," said Koleilat.
The show is held annually in conjunction with the JATA World Travel
Congress at the Tokyo International Exhibition Centre, locally called
Tokyo Big Sight. The venue is Japan's largest exhibition and convention
In-flight retailing takes off
As protests dodge the organised retail industry in the country,
in-flight retailing is picking up with no air pockets so far.
As government mulls addition of more domestic carriers and expansion
of the aviation sector, this nascent retail sector is set to touch new
"There is phenomenal growth in the retail market as now every company
plans to jump into this sector. But we have brought in a novel concept
of in-flight retailing which has shown a emphatic growth rate of 50-60
per cent," says Anil Sharma, Managing Director, AVA. - PTI