Kenya to study Lanka’s GI concept in tea

Earnings from tea could rise four times following the industry regulator’s efforts to market the commodity based on its area of origin.

Officials from the Tea Board of Kenya (TBK) will tour establishments in Sri Lanka, which is already reaping premium earnings through the concept known as Geographical Indications.

TBK chief executive officer Sicily Kariuki said they would be seeking to borrow from the success of the Sri Lankan GI registered “Cyclone tea” that has over the years given their rival an elbow to competition.