BBDO Worldwide named âNetwork of the Yearâ at Cannes
RECOGNITION: BBDO Worldwide was named the 2007 âNetwork of the
Yearâ at Cannes and wins more Lions than any other agency network for
second year in a row. This marks the first year that a âNetwork of the
Yearâ has been named at Cannes.
The award is given to the agency network that obtains the highest
score for entries in the film, press, outdoor, radio, media, cyber,
direct, promotion, titanium and integrated sections. In particular, the
award recognises an agency networkâs creative excellence across the full
range of marketing communication channels.
In all, BBDO agencies received a total of 47 Lions, more than any
other agency network, including the grand prix in both outdoor and
radio.
This marks the second year in a row that BBDO Worldwide was the most
awarded agency network at Cannes. Last year, BBDO won a then-record 43
Lions, including the Grand Prix in Film for a commercial for Guinness.
Approximately 20 different BBDO agencies across every geographic
region contributed to this success, led by Clemenger BBDO in Australia,
which won the grand prix in radio for its snickers campaign, and network
BBDO in South Africa, which won a Grand Prix in Outdoor for its work on
behalf of Nedbank.
Other award-winning agencies included: Almap BBDO in Brazil; AMV BBDO
in London; BBDO Argentina; BBDO Bangkok; BBDO Dusseldorf; BBDO Guerrero
Ortega in the Philippines; BBDO New York; BBDO Stuttgart; CLM BBDO in
France; Clemenger BBDO in New Zealand; CP Proximity in Barcelona;
Colenso BBDO in New Zealand; Contrapunto in Spain; Pages BBDO in Santo
Domingo; Proximity Prague in the Czech Republic; Tiempo BBDO in Madrid,
Spain; and 180 Grados in Santiago, Chile.
âBBDO is about âThe Work The Work The Work,ââ said President and CEO,
BBDO Worldwide Andrew Robertson. âThis win proves that our exceptionally
talented people are living across the world, job by job, brand by brand,
day by day. Iâm thrilled for them, and grateful to them.â |