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BBDO Worldwide named ‘Network of the Year’ at Cannes

RECOGNITION: BBDO Worldwide was named the 2007 “Network of the Year” at Cannes and wins more Lions than any other agency network for second year in a row. This marks the first year that a “Network of the Year” has been named at Cannes.

The award is given to the agency network that obtains the highest score for entries in the film, press, outdoor, radio, media, cyber, direct, promotion, titanium and integrated sections. In particular, the award recognises an agency network’s creative excellence across the full range of marketing communication channels.

In all, BBDO agencies received a total of 47 Lions, more than any other agency network, including the grand prix in both outdoor and radio.

This marks the second year in a row that BBDO Worldwide was the most awarded agency network at Cannes. Last year, BBDO won a then-record 43 Lions, including the Grand Prix in Film for a commercial for Guinness.

Approximately 20 different BBDO agencies across every geographic region contributed to this success, led by Clemenger BBDO in Australia, which won the grand prix in radio for its snickers campaign, and network BBDO in South Africa, which won a Grand Prix in Outdoor for its work on behalf of Nedbank.

Other award-winning agencies included: Almap BBDO in Brazil; AMV BBDO in London; BBDO Argentina; BBDO Bangkok; BBDO Dusseldorf; BBDO Guerrero Ortega in the Philippines; BBDO New York; BBDO Stuttgart; CLM BBDO in France; Clemenger BBDO in New Zealand; CP Proximity in Barcelona; Colenso BBDO in New Zealand; Contrapunto in Spain; Pages BBDO in Santo Domingo; Proximity Prague in the Czech Republic; Tiempo BBDO in Madrid, Spain; and 180 Grados in Santiago, Chile.

“BBDO is about ‘The Work The Work The Work,’” said President and CEO, BBDO Worldwide Andrew Robertson. “This win proves that our exceptionally talented people are living across the world, job by job, brand by brand, day by day. I’m thrilled for them, and grateful to them.”

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