BOI supports MAGIC, N. America’s largest apparel, sourcing show

TRADE SHOW: Minister of Enterprise Development and Investment Promotion Dr Sarath Amunugama, spoke to leading personalities in the garment industry on the support the BOI will be providing to MAGIC, the leading apparel and sourcing trade show in North America.

He confirmed that his Ministry would actively promote the event through the BOI. At this event, which will be held in Las Vegas at the end of August, a Sri Lanka pavilion will be exhibited.

The event is organised by MAGIC International Advanstar Communications Inc. It is a very important event for the apparel trade because over 30 countries are represented, thus offering entrepreneurs the opportunity to meet new trading partners.

The event is important, as MAGIC buyers have in the past made purchases worth US$181 million. Often Vice Presidents of companies attend the event.

Dr. Amunugama said, stressing the strategic importance of the garment industry, “The BOI is committed to promote the apparel industry manufacturers for the high labour standards maintained.”

The Minister also spoke of how effectively Sri Lankan products, notably garments, had gained access to markets in the European Union for having maintained high standards in labour rights and working conditions.