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'Buy Sri Lankan' campaign launched

COLOMBO: The Maubima Lanka Foundation launched its "Ganna Ape De" (buy Sri Lankan) campaign at the Galle Face Hotel yesterday amid a large gathering of indigenous business magnates and other distinguished guests in the business fraternity.

"The Ganna Ape De" campaign will be wholly focused on creating awareness among the local people to consume exclusively locally manufactured goods and services and thereby save valuable foreign exchange.

It will be a Private-Public partnership venture comprising a collective of local business leaders in collaboration with the Strategic Enterprise Management Agency (SEMA) and the Industrial Development Ministry.

Having fulfilled an established set of accreditation standards for products and services, to qualify for the "Ganna Ape De" logo, the said brands will need to match those standards and then pass inspection by an expert committee, prior to being authorised the right to use the logo. The expert committee will comprise of a productivity expert from the Industrial Development Ministry, an independent overseas industrial expert and a senior academic experienced in accreditation.

SEMA Chairman Willy Gamage speaking at the launch said that the logo incorporating the 'Sinha' mark should not be humiliated under any circumstances. It would be strictly a quality control exercise as per prescribed specifications. "It would receive the fullest cooperation and the blessings from the Government as envisioned in the 'Mahinda Chintanaya'.

DSI Managing Director Kulatunga Rajapaksa pointed out that our indigenous industrialists competing under fierce competition are the life-blood of our economy and therefore they should be protected.

Under the present FTAs, Indian goods, especially soft products such as TV advertisements, have already flooded the Sri Lankan market, and around 2009, this situation will aggravate further with other trade agreements such as the CEPA coming into force.

Therefore he said, that our local entrepreneurs could be protected by inculcating this noble concept of purchasing our own locally manufactured products and services.

"We should strive to drive this message at a tender age to the children via the school curricula and the population at large from the grassroots level. We have a bounden duty and an obligation to buy our own goods and services for the betterment of our nation," he said.

Master Divers and Pelwatte Sugar Corporation Managing Director Ariyaseela Wckramanayake, Triad Advertising Director Dinith Jayaweera, Cargills Managing Director Ranjith Page, Industrial Ministry Secretary W.Guruge and Dr. Vasantha Bandara and others also spoke.

 

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