Laksiri Wickramage, new Chairman Derana
APPOINTMENT: Veteran marketer Laksiri Wickramage, was recently
appointed Chairman of â€śDeranaâ€ť - the fastest growing premium
entertainment channel in Sri Lanka.
Launched in October 2005, Derana is an islandwide transmission,
concentrating primarily on high quality entertainment and news content.
Having had an unprecedented response from the local viewers, Derana is
now ready to take another major leap, offering further improved
programming content under the stewardship of the channelâ€™s new Chairman.
Laksiri, a product of Trinity College, Kandy has over two decades of
experience in the field of Marketing, where he has contributed towards
building one of Sri Lankaâ€™s â€śbest loved brandsâ€ť - Elephant House.
At the time of leaving Ceylon Cold Stores, a subsidiary of John
Keells Holdings, he was the Vice President of the Food and Beverage
Sector. Commenting on his interests Laksiri noted, â€śit has been my
childhood dream to direct a feature film. I must confess I had a
parallel interest in the Arts, may be one which was closer to my heart
than even my trade which is Marketing.
Though it was sad to leave JKH, â€śDeranaâ€ť opened a new avenue for me
to fulfill my dreamâ€ť. Commenting further he said â€śIâ€™m very hopeful that
Deranaâ€™s dedicated team will be able to bring a brand new experience to
Sri Lankan television viewers and make a significant difference in the
The independence with which I am able to spearhead the channelâ€™s
future expansion with the support of the Directors and the Management
and the commitment of the team, is something Iâ€™m truly happy about
because it gives me the freedom to do whatâ€™s best for the channel, the
team and our valued audienceâ€ť.