DHL reinforces Asia Pacific market leadership position

LAUNCH: DHL, the world's leading express and logistics company announced that it would be launching its latest branding initiative, "All the Way", highlighting the company's key differentiators, featuring its people and pro-active service-oriented attitude to communicate the company's personal touch in everyday situations.

The campaign, expected to roll out across the Asia Pacific region in the first quarter of 2007, aims to reinforce DHL's tagline of going "All the Way" for customers by demonstrating that DHL is committed to playing an integral role in contributing to customers' success.

The core elements in the communication are a good express provider, easy to deal with, knowing and rewarding its customers, innovation of service and product, and a global trade facilitator, in making DHL the customers' first choice.

"For us, 'All the Way' means that at DHL we truly have our customers' best interests at heart and that we will go the 'extra mile' to fulfill what we have been tasked to do," said Dan McHugh, Senior Vice President Commercial, DHL Express Asia Pacific.

"The campaign demonstrates different ways in which we are going 'All the Way' for our customers, to achieve our goal of becoming their first choice for all their express and logistics requirements".

Country Manager, DHL Express Sri Lanka Martin Dudek said, "The campaign showcases unique facets of DHL's quality service experience of which some of our customers may not know about - for example, our DHL Quality Control Centers or QCCs that are strategically located in all Asia Pacific markets including Sri Lanka.

These QCCs help us monitor all customer shipments 24 hours a day to ensure seamless delivery of all shipments by anticipating any potential problems."