Cellular handset market grows steadily
GROWTH: Sri Lankan cellular handset market is the fastest
growing market in the South Asian region, said General Manager, Customer
and Market Operations Emerging Asia, Nokia, Prem Chand.
Speaking at a Nokia event last week he said that the main reason for
this is the high GDP, high literacy and the Sri Lanka culture. In
addition the low penetration in the handset market is another reason for
a faster growth in Sri Lanka.
He said that Sri Lanka was the first country in the region to adopt
the 3G technologies and this too has given the country an advantage over
the other countries. He said that this was one reason for the company to
launch the world's first Sinhala language mobile phone. "This it why Sri
Lanka is a very exciting market," he said.
At Nokia World 2006 conference, Nokia announced growth in the
mobility industry was accelerating faster than predicted earlier, and
that is now expected the industry to reach the milestone of three
billion mobile subscriptions globally in 2007. Nokia also gave its new
forecast of four billion global mobile subscriptions during 2010.
Nokia also said that it expected more than half of the growth in
mobile subscribers to come from emerging markets in the Asia Pacific
region, including China and India. The company said it would continue to
build its leadership position in these markets with a focus on both new
and replacement or upgrade sales.
"Offering iconic designs, a well-balanced range of features and
localised language support will deliver to Sri Lankan consumers and
experience that is close to their hearts," adds Prem.
Nokia's comprehensive Sinhala language support is provided for its
latest range of affordable 'Made by Nokia' mobile phones, which includes
the Nokia 2610, Nokia 2310, Nokia 1600, Nokia 1112, Nokia 1110i and
Nokia 1110. The local language features include Sinhala text messaging,
a talking alarm, a peaking clock, a Sinhala iconic interface, keypad and
The Sinhala language phone project involved Nokia research and
development teams in Finland, Denmark and China in the creation of these
Nokia was supported by Ravi Abeysekera and his team at Dialog Telekom,
Dr. Gihan Dias of the Moratuwa University and Samanthi Weeratunga of
Softlogic in the development and testing of the first ever Sinhala
language mobile phones in the world.
Nokia also held its first ever dealer conference in Sri Lanka. About
150 dealers all over the island participated at this inaugural event,
which showcased the latest trends and developments in handset
The dealer convention is part of Nokia's strategy to deliver an
enhanced consumer experience by creating awareness about the needs of
different mobile consumer groups. It is also aimed at combating the
growing number of unauthorised handsets and accessories that have
inundated the local market.
Nokia aims to create awareness about the disadvantages of an
expanding grey market and its negative effects on the end-user
experience. The dealer conference is also part of Nokia's vision to
strengthen its presence in Sri Lanka and increase the accessibility and
availability of handsets in all parts of the country.