Dialog channels Festivities Fund to children in need

CAMPAIGN: For the second year in succession, Dialog Telekom has launched "Share In the Joy a Toy Gives" a seasonal campaign in aid of needy children.

Last year, in partnership with UNICEF, the company collected and distributed over 18,500 toys to children all over the island.

This year Sarvodaya has joined Dialog Telekom in this effort. The campaign focuses on the collection of school supplies in the form of school bags, stationery items, lunch boxes and drink bottles. These will be donated to orphaned, underprivileged and differently-abled children, between the ages of 6 and 12.

Apart from channelling the Company's Festivities Fund towards buying these supplies, Dialog will also match any donation made by a customer on a 1 for 1 basis.

General Manager, Sales and Marketing at Dialog GSM Nushad Perera said, "At Dialog, this campaign is very close to our hearts. This is a project that anyone can participate in, with the certain knowledge that their donation will go to someone who is genuinely in need.

Since we will also match every donation made, we effectively double the number of children who benefit. This year, we decided to focus on giving children school supplies since these will effectively equip them to go to school in the New Year without being held back by the lack of stationery."