Premier PR launched

NEW VENTURE: Premier PR the new public relations arm of Optimum Q International Advertising and event management company was launched recently with the aim of providing premier PR solutions to corporate customers.

Premier PR's public relations solutions will be developed to match the requirements of customers' integrated marketing campaigns. Out of all marketing tools, public relations is considered the most credible source for the target market as the message comes from an independent source.

Premier PR will be headed by Deepika Gunasekera, an experienced marketer. She holds a degree in Mass Communication, French and Philosophy from the University of Kelaniya.

She has worked for several leading multinational companies in the country for almost over a decade gathering experience in brand management, advertising and public relations.

"PR is the secret weapon of integrated marketing communications. It plays a vital role in creating marketing synergy which will have a significant impact on the target market. More and more corporate clients are turning to Public Relations as they have understood the real value of it," she said.

"Public Relations give that extra edge to any marketing campaign. Premier PR intends to focus on fresh ideas. To be precise and to be different in any undertaking that we pursue is our aim," she further said.