Air Arabia unveils new price campaign
LOW FARES: Air Arabia, the first low-fares airline in the
Middle East and North Africa, has released low fares using a new
campaign.
The new campaign replaces the earlier character campaign and not only
focuses on the price factor and but also effectively highlights the
diverse network that the young airline caters to.
The campaign will run until the end of September 2006, and is aimed
at creating an excitement about the price and the destinations covered
by Air Arabia. The campaign will be unveiled across various media
including print (English and Arabic titles), magazines and outdoor
covering UAE, Kuwait, Kingdom of Saudi Arabia and Sultanate of Oman.
Following a busy summer period, Air Arabia is extending the
opportunity for customers to fly more often, by offering super low fares
across the region.
Adel Ali, CEO of Air Arabia, said “The new campaign uses a strong
association between the low fare and destination on offer. We constantly
look to expand our network and increase frequency of existing
destinations, and are committed to boosting our costumers’ travel
experience.”
All fares are starting fares for one-way trips, exclusive of taxes
and surcharges. To secure the best fare, book early on www.airarabia.com. |