Etihad guest programme launched

LAUNCH: Etihad Airways, the National Airline of the United Arab Emirates, has launched its Etihad Guest programme, a unique proposition that revolutionises airline loyalty initiatives and echoes the airline’s personalised and customer focused approach to travel.

initiative is being rolled out throughout its global network of 35 passenger destinations simultaneously.

At the core of the programme’s creation is the absence of uncompromising restrictions traditionally associated with existing loyalty schemes, replaced instead with a flexible range of features and services designed to cater to public demand.

Geert W. Boven, Acting CEO of Etihad Airways commented: “With our hospitality-orientated approach Etihad Airways is certain to raise a few eyebrows amongst its peers, many of whose frequent flyer-related schemes remained relatively unchallenged by the industry until now.

However, having carried out research of the issues surrounding frequent flyer schemes, we know that the travelling public are increasingly seeking out incentives and benefits that indicate a genuine respect for their custom while rewarding them.”