A&E Lanka brings Lurex metallic threads to the local market

THREAD:American & Efird (A&E) Lanka, the total thread solutions provider has been appointed as the authorised regional distributor for the Lurex Thread Company, United Kingdom.

Lurex is acclaimed as the global leader for metallic and crystallised embroidery threads.

The range includes specialised metallic bleach wash resistant threads; available for the first time in the local market. Its range of colours and product types provide a wide variety of options for buyers and manufacturers to choose from.

Lurex threads are manufactured to the highest international specifications and constantly keep abreast of the ever-changing global fashion trends.

The combined strengths of A&E Lanka's industry expertise and the Lurex product range will contribute to filling the void in the production of value added products by local apparel exporters.

"This new tie up validates A&E's commitment to being in-line with current market trends for value added embellishments, whilst providing an opportunity for apparel exporters to add value to their products" - Regional Director A&E Lanka, Inthikab Muhajireen.

A&E Lanka will function as the sole distributor for the greater Asian region, including, Bangladesh, Pakistan and India and thereby Lurex will be available across the region.

A&E Lanka is a member of Brandix Lanka, the local apparel conglomerate. It is also the 2006 recipient of the American Apparel and Footwear Manufacturers' Association (AAFA) Excellence in Social Responsibility (ERS) Award in the 'Preservation of the Environment' category, a first by any organisation in the South Asian Region.