Grey Worldwide's campaign nets 21,000 for Sri Lanka Tourism

Grey Worldwide ran an online campaign to promote tourism in India during the recently concluded Sri Lanka, India one day cricket series.

The campaign was managed by Grey Interactive India, one of the top two interactive companies in India, responsible for very high profile campaigns like 'Incredible India'. Grey Interactive India is also the interactive and direct marketing hub for the Grey Global Group in South Asia.

The Interactive as a medium is a proven channel in other parts of the World but in the sub continent it is now fast changing the dynamics of communication by offering a channel that delivers superior efficacy. It is also a very important channel as it can easily monitor client responses and hence delivers accountability from a ROI (return on investment) point of view.

The Sri Lanka Tourism campaign, a purely online effort, using just 3 websites had numerous hits and had 21,000 web surfers actually filling in registration forms.

"This high number of response rate is a result of impeccable planning by Grey Interactive India, with a limited budget it delivered fantastic results, no wonder they are the best in business in this part of the world," said the elated CEO of Grey Worldwide, Ajai Singh.

He went on to say "Grey Worldwide has demonstrated that the scale and efficiency of its international networking abilities is not merely on paper but is a reality."

This medium also opens up another option to market Sri Lankan brands not only in India but globally.