Samsung launches campaign

Samsung, last week launched a campaign with men in black robes statnding motionless at all entry points to the city carrying placards, each one carrying a different message.

"The Truth is Finally Out", proclaimed the first one. Despite the spellbinding impression of a doomsday cultish group, it turned out to be a clever outdoor promotion for the electronics giant Samsung, proclaiming its official status as the world's No. 1 electronics brand.

In the race for eye-catching branding activities, Samsung took hundreds of thousands of people by surprise, effectively delivering the communication.

The concept was executed for Samsung's local agent Singhagiri by its new ad agency The 7th Frontier.

Samsung has been voted this year by the respected magazine Business Week as the world's top electronics brand surpassing all other popular brands.

Samsung has moved to No. 21 among the Global 100 companies according to the findings of Interbrand, a top international research company, making the electronics giant the No. 1 in electronics.