Orange wins baggage trolley advertising contract

ORANGE Electric has clinched a deal for outdoor advertising at the Bandaranaike International Airport. The Company was awarded the brand advertising rights on all 450 trolleys for a year by the Airport and Aviation Services Limited (AASL) through a competitive public tender procedure valued over Rs. 3 million.

With the new arrival wing that opens in November, 450 brand new locally made Baggage trolleys have been installed by the AASL for the use of passengers.

"This opportunity to advertise a locally manufactured household electrical product is strategically important to us so that we interact our brand with local and foreign passengers arriving into Sri Lanka", said Orange Electric CEO, Ananda Rajapakse.

Orange is the first company to advertise in English, Sinhala and Tamil on baggage trolleys at the BIA. This is a novel initiative by a local company, as 70% of the passengers arriving are Sri Lankans, returning from foreign employment with dreams of building a new house or making improvements to their present home," he said.

Orange exports to Europe and Australia over Rs.25 million worth of electrical switches and sockets a month. "We have planned to increase our exports to Rs. 100 million a month from the next financial year", Rajapakse said.

Our company has invested into the manufacturing plants, as it assures them of a very high quality products and competitive prices," Head of Commercial and Properties of AASL's Geeth Karunarthne said.