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Bigger delegation expected for Magic Show in Las Vegas

A bigger delegation is expected to take part in the Magic Show in Las Vegas, one of the largest international trade fairs in August. The Government plans to counter, challenges faced by the Apparel industry due to the termination of multi fibre agreement in 2005 by activating in similar aggressive marketing plan for the apparel trade.

Around 3,000 manufacturers and marketers participate at the Magic Show with 95,000 attendees and 65% of them being buyers. Among the buyers who visit the show are small, large, and wholesaler categories with 6,000 elite buyers from the US. The Minister of Advanced Technology and National Enterprise Development Rohitha Bogollagama leading a Parliamentary Delegation to the United States met senior officials of the Magic Show organisers on Monday in Los Angeles after an inspection tour of the Las Vegas Convention centre the venue of Magic Show.

The Minister said that arrangements are being made to have a bigger presence at the show in August. Minister plans to have a separate Sri Lanka pavilion at the Magic Show. This will be the first time that Sri Lanka is having it's own pavilion at the show. "In the post Tsunami scenario Sri Lanka can be promoted if we have the right approach," Minister Bogollagama said.

Meanwhile arrangements are being made to feature gift items made in Sri Lanka at the California Gift Show in January next year. This comes as part of a major product promotion drive in the West Coast of the USA initiated by Minister Bogollagama.

The Minister also met the California Gift Show organisers on Monday and discussions with show organisers, in order to arrange participation of Sri Lankan manufacturers of handcrafted and other gift items in the California Gift Show in January 2006. An exclusive Sri Lanka pavilion is to be set up.

Small and Medium Entrepreneurs who produce gift items will be encouraged by the Government to take part at the California Gift Show.

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