Film review
Guerrilla Marketing: More restraint vital in visual construction
BY CHANDANA Silva
DERIVED from the Spanish diminutive "guerra," guerrilla means a
hidden fierce attack force and we call marketing for selling things but
a more sophisticated term than simple selling.
Sangeetha Weeraratne in a scene from the film |
The combination of these non-Sinhala terms gives an entirely
different twist to a concept the director has in mind. So Guerrilla
Marketing happens to be the title of a modern day Sinhala film.
Director Jayantha Chandrasiri has moved away from his style of film
making to a different stream which appears alien in structure and style.
If we pull out the essence as a storyline it will be given the
impression of another event in today's society.
Very authentic are the characters and situations even though
magnified or even limited at times from the director's requirement of
narrative display.
Even a very basic emotion can be heightened due to the situation and
the effect it has on the person concerned. There the director takes full
advantage of cinematic technique.
Political campaign
The marketing technique used for the election campaign does not carry
the weight it pretends to have. It is the picture and sound that
thunder, not the brilliance of the ideas. The love story of Suramya and
Thisara is another point that lives off the key characters, Rangi
Suramya and Thisara.
The political campaign overpowering everything, even the advertising
man appears as the most emphatic ideal of the film.
The current political environment of the country, cheap concepts and
abusing power are realistic impressions of the film.
It even reminds us of certain politicians when it comes to the
advertising man caught in the rat race and guilty of abandoning his
first cousin with whom he had been in love and ends up with a serious
nervous breakdown; but at a certain point it narrows down to the love
story as the only reason; it is not sufficiently convincing.
We see certain incidents with the political campaign having affected
him adversely.
The narrative entwines a bizarre situation of political propaganda,
corruption and deceitful love affairs. With the thundering sounds, fast
jump cuts, at times you are thrown off to delirious moments. The story
line applied is quite complicated which harasses the viewer and affects
his peace of mind.
Jayantha Chandrasiri has experimented with a theme and a narrative
structure taking a fresh step in the Sinhala film market. Making direct
attacks on certain vital issues, which we are faced with, in a way is a
serious matter for discussion. He is motivated to enlighten the public
of the web they are caught in; and to which they are blind.
Arrogant
Thisara's character is one of arrogance. His display of words to the
prospective clients and sticking a red ribbon across his wife's face and
proudly presenting it as one of his creative ideas, amply shows what an
empty character he is; Jayantha's particular introduction describes the
man in his real form.
This scene is very important, it sums up today's marketing trends.
Television gives an ample display of foolish, blunt and even unethical
advertising methods used destroying the sensibilities of the people.
Very cheap ideas are forced to the public with a good coating of icing.
Jayantha exposes this at one go.
In the opening scene we are brought into a party thrown to a
prospective client, the presidential candidate. The marketing man
showing his capabilities and (so-called) innovative ideas; shows a
couple of dashing terrorists or soldiers in commando attire which is
superfluous. The entire scene gives a thundering headache, which has no
direct relevance to the narrative.
This film appears to need more restraint in visual construction. You
don't throw about all the weapons you have. It needs a methodical
rhythmic display of force and action. Due to some of the weak formations
the sequences of the past and the latter stage of the narrative appear
pale with little significance.
Viewer's point of view
We honour and appreciate the formations and visuals of a director in
the stature of Jayantha Chandrasiri where he also has the freedom of
structuring his story. Yet, the reflection of it from the viewer's point
of view could be different.
The love episode, however concealed, hangs as a forced sub-plot with
a bit of "sukiri" and conflict. The two women and the man working under
the same roof as superiors and subordinates are a suspicious lot
suggesting a loosely knitted area of the plot. There could be many other
possibilities of these characters meeting in different places and
situations.
The film would have worked without the pale love story. The bloody
conflict of the presidential candidate and later president; Thisara, the
commoner, is the most powerful element in the film.
Here I wish to refer to a particular scene, where this crafty
president quite coolly walks into the bedroom of Thisara and his wife in
the early hours of the morning; this visual adds a beautiful meaning to
the entire film, irrespective of reality or illusion.
Feudal system
There seems to be a caste clash symbolically used in the
socio-political sense. The presidential candidate carrying the name
Gregory William Macarthy Maha Adikaram denotes his affliction to the
ancestral ruling Kings in the past where feudal system existed and also
the relationship to the Colombo high society influential people favoured
by the British - Thisara is from an ancestral simple drummers and
dancers family who were treated as low caste in the feudal society and
who had a great distance from the King and the Adikarams.
The final clash between Gregory and Thisara incidentally reflects
this class clash. In reality, in the recent past mostly two high-class
families have ruled this country. So, the narrative brings to play this
situation where ultimately the common man gets defeated.
Jayantha Chandrasiri has made a very bold attempt to examine the
truth behind politics. This we appreciate very much; the pack of lies,
the candidates are capable of telling the innocent public to swallow is
too much to bear.
It reminds us of so many such characters in real life, which no one
even wants to discuss today. We are deceived, no doubt! - Jayantha
Chandrasiri shows how it is done.
Although we are made to see Thisara as insane, the presidential
candidate is also an ego centered eccentric character and a number one
cheat. Jayantha Chandrasiri also underlines that the so-called marketing
techniques of the day which are mercilessly hammering on the innocent
public with falsehood.
Society has been crushed losing its sense of realization of what is
truth and what is falsehood.
..................................
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