Carlsberg Jet Promo launched

Carlsberg Jet Promo - an extraordinary promotion, which has been carried out in 15 countries keeping in line with Carlsberg's global theme of 'share with a world of friends', and offers as its grand prize, one lucky winner and seven friends the once in a lifetime opportunity to virtually own a private jet for an entire week, and fly across the world to an unlimited number of destinations of their choice, was launched in Sri Lanka by Lion Brewery Ceylon Limited recently.

The exciting grand prize does not limit itself only to the private jet tour, but also comes in a comprehensive package inclusive of lodging at star-class hotels in the destinations chosen, by the winners, pocket money for the winners and insurance.

"We have virtually left the whole world open for experiencing to the winner of the grand prize, by letting him or her select the seven friends, and most importantly the destinations to fly to. We believe that this would add on to the uniqueness of the promotion and make it much more interesting," the Premium Category Manager of Lion Brewery Ceylon Limited, Birgitte Weeke said.

The Carlsberg Jet Promo, which would undoubtedly be the most exciting and rewarding consumer promotion ever, launched in Sri Lanka, apart from the magnificent grand prize features and entire gamut of exciting prizes that provide its winners the opportunity to enjoy a wonderful experience.

Fifty extremely thrilling hot air balloon rides in the picturesque environment over the tanks, greeneries and ancient heritage around Kandalama, bundled together with an adventurous outing, meals and lodging at Kandalama hotel are among the prizes up for grabs for the participants of the promotion along with many consolation prizes of mini fridges, beach wallets, T-shirts, caps, mobile phone straps and table coasters with cool Carlsberg branding on them.

The Carlsberg Jet Promo has also been given a unique twist to make it extra-interesting and to make everybody happy. The promotion ensures that every single individual who looks under a Carlsberg crown will receive a prize that will range from a consolation prize to the magnificent grand prize.

"We decided to execute this promotion in Sri Lanka, in order to make Sri Lankans part of a global promotion and provide them with such a unique opportunity of enjoying exciting and novel prizes", Weeke stated.