Contribution of tourism to the national economy
Following are extracts of a speech made at the
conference on Maximising the Economic Contribution of Civil Aviation,
convened by the World Bank and the International Civil Aviation
Organisation in Montreal from June 6 to 8.
by Dr. Ruwantissa Abeyratne, United Nations
The Secretary General of the United Nations, Kofi Annan, observed at
a recent conference that tourism is one of the largest economic sectors
in the world and that it could not be ignored in the overall scheme of
work of the United Nations, particularly in the alleviation of poverty.
Tourism: foreign exchange earner |
Tourism, which is arguably the largest industry in the world and
perhaps the most important and influential in an economy of a nation
primarily dependant on the foreign exchange generated by visitors, is
inextricably linked to transport as transport is the necessary
precondition of tourism.
Travel and tourism, the largest combination of industries and the
largest creator of wealth, is estimated to generate $ 3.5 trillion a
year in activity and potentially provides employment to 130 million
people worldwide. This accounts for 10 per cent of the world's GDP, 10.3
per cent of the world's wages, 9.8 per cent of the profits and 11.7 per
cent of indirect and direct taxes.
Tourism and air transport
The most salient fact in the context of air transport and tourism is
that air transport has positively contributed to the opening of new
tourism markets which are often not accessible either by road or sea. In
1990, air transport contributed US$700 billion to the world economy and
the industry was responsible for employing 21 million people around the
world. In 2000 the same figure rose to US $ 1200 billion.
The interdependence of these two industries and their emergence
collectively as the travel and tourism industry is eminently visible in
countries where tourism is a major foreign exchange earner, where,
according to the World Tourism Organisation, the demand for tourism will
keep increasing, particularly because it is no longer the domain of the
rich.
In early 2005, the WTO and the International Civil Aviation
Organisation (ICAO) conducted a study on Essential Service and Tourism
Development Route scheme (ETDR). An ETDR concept focuses on the
development of non-viable existing and potential international routes
linking tourism-generating countries with less developed countries.
WTO takes the view that in a globalising, liberalising marketplace
such international routes might be considered de facto equivalent to
domestic regional routes currently supported for assurance of service
and social and economic development purposes.
Promotion and implementation of an ETDR is a key element of a
broad-ranging WTO programme entitled Sustainable Tourism - Eliminating
Poverty (ST-EP). There has already been acknowledgement of the potential
value of an ETDR concept by the European Commission, the New Partnership
for Africas Development (NEPAD), the United Nations Conference on Trade
and Development (UNCTAD) and the World Economic Forum.
Furthermore, collaboration has been established between WTO and
Routes (the world route development forum) to promote network expansion
for tourism in line with an ETDR concept.
The term essential air service (EAS) is defined as a passenger air
service of a public or social service nature, which a State may consider
needs to be provided and where the market may not have sufficient
incentive to do so.
The term essential tourism development route (ETDR) is a concept
developed by WTO-OMT focusing on international routes between specified
tourism-generating markets and tourism-receiving markets in LDCs in
particular, where an adequate level of passenger air service is not
(fully) supplied, or is at risk, under existing market and regulatory
arrangements.
These two concepts are based on principles regarding existing EAS
schemes pioneered in liberalized markets EAS and ETDR share the
following two inter-related objectives, although ETDR emphasises more
the second objective.
The first objective is, in a narrow sense, to assure lifeline
provisions of air services for remote or peripheral destinations of the
world irrespective of the profitability of individual operations,
especially in a situation of transition to liberalisation or in an
already-liberalised market. In a broader sense, this objective may
incorporate other social and political elements such as keeping
international links to major destinations (especially for Small Island
Developing States and Landlocked Developing Countries) and maintaining
cultural contacts with concentrations of their overseas populations.
Since many air services to remote or peripheral destinations may not
be commercially viable, mainly due to a very low traffic volume, they
would not be provided by the market in the absence of government
intervention. The result here is that choice may be limited or
non-existent. Theoretically, if such air services could be supported by
the State concerned in an efficient way, welfare (economic and social
benefits) would be maximised with the continued provision of an adequate
level of services.
An additional dimension is that in several instances the responsible
authorities have clearly recognised the socio-political value of such
initiatives both in terms of public satisfaction (for example, the
Greek, Spanish and the U.K. Island services) or the need to secure
widespread buy in to a liberalisation initiative (for example, the U.S.
domestic deregulation and the liberalisation packages in the European
Union).
The second objective is to facilitate and even drive economic
development, primarily through stimulating inward tourism and
investments. Tourism is increasingly being recognised by the
international community and its institutions as a focal instrument for
development, with particular emphasis on the capacity of the sector to
assist poverty alleviation.
Tourism creates job opportunities; creates and can help spread
wealth; and can help diversify the economy, especially in remote areas
which attract tourists for their cultural, wildlife and landscape
values. For many least developed countries (LDCs), in particular,
tourism is often, or has the potential to be, their major export and
offers one common comparative advantage that these States share in the
services-dominated global marketplace.
In rationalising development support for the tourism sector, LDCs
should identify tourism as a major plank of their Millennium Development
Goal (MDG), Poverty Reduction Strategy Paper (PRSP) or Country
Assistance Strategy (CAS) achievement plans. These are all strategies
for individual States developed by international agencies. In this way,
the need, commitment and follow-through on tourism would be tied into
its broad poverty reduction plans.
Alleviation of poverty
A National Account Analysis, otherwise known as tourism satellite
accounts incorporated in the United Nations statistical system, shows
that tourism, as the central pillar of the global services economy, has
grown forty fold in the past 50 years and is projected to increase 300
per cent over the next 25 years.
It drives some 8 to 12 per cent of the national gross domestic
product (GDP), in employment, trade and investment for most countries.
Well planned tourism can play an integral role in poverty reduction in
the world's poorest countries, generating jobs and a higher proportion
of GDP.
The tourism industry in action shows the consumer travelling to the
destination, providing opportunities for the sale of local goods and
services and enabling the local populace to become exporters. The wealth
so created spreads across local economies where tourism facilities are
established and local supply chains plugged in, including poor rural
areas. To the local population, tourism offers better labour intensive
and small scale opportunities than most other sectors.
Particularly it generates jobs for women and the young. Tourism could
flourish in areas with few export or diversification options, thus
diversifying the local economy. The high cultural, wildlife and
landscape values in countries such as Sri Lanka attract tourists,
bringing in employment opportunities and income.
WTO has launched an initiative to creatively develop sustainable
tourism as a force for poverty elimination at the World Summit for
Sustainable Development in Johannesburg in 2002.
The programme was launched in collaboration with UNCTAD, the UN
Agency focusing on the world's poorest countries and will be extended to
other partners as it evolves.
Called ST-EP (Sustainable Tourism - Eliminating Poverty), it will
focus on longstanding work to encourage sustainable tourism - social,
economic and ecological - which specifically alleviates poverty,
bringing development and jobs to people living on less than a dollar a
day. It will target the world's poorest countries, particularly in
Africa and developing states in general.
ST-EP will have four components composed of an international
foundation to attract new dedicated financing from business,
philanthropy and government sources. A research base which identifies
linkages, principles and model applications. An operating framework
which both incentives and promotes good practice among companies,
consumers and communities and an annual Forum to bring together
stakeholders from public, private and civil society sources for
information, exchange and buy-in
At WTO's Assembly in Beijing in 2003 a resolution was passed
mandating the Secretary General to aggressively pursue the
implementation of ST-EP. This resolution entrusts the Secretary General
of WTO to take necessary measures to secure necessary funding and to
implement the ST-EP initiative. |