Quality improvement a road map to international markets
by Dr. Lalith Senaweera, Deputy Director General, Sri Lanka Standards
Institution
With the development of world trade, the movements of goods from one
country to another country is now taking place in a very efficient and
systematic manner and as a result the consumers have lot of choices in
selecting a right product to suite to their requirements. We normally
call this trend as globalisation.
Even we like or not it is necessary for us to face these challenges
as protected or closed economies are diminishing in the world making
room for open competition.
The best example is the phasing out of Multi Fibre Agreement or the
quota system for apparel sector. In such a scenario it is very necessary
to find out as entrepreneurs what areas have to be considered as the
priority areas in order to survive in these markets whilst taking
initiatives to enter into new markets. In this context it is very
important to note that the ultimate goal of any entrepreneur is to make
profits whilst maintaining its long-term survival.
This goal can be achieved only by providing error free service of
defect free products as far as possible so that the customers are
willing to purchase that service or product in a repeatable manner. The
one and only way of doing is that quality must be organised to recognise
that 'it is everybody's job' in the organisation.
Today's business environment demands a new understanding of quality
and a new definition, one that enables CEOs and business executives to
'do quality' in a way that creates value and economic worth for the
customer, the employee, the shareholder and the organisation all at the
same time.
Considering this important concept most of the companies place
increased emphasis on customer satisfaction as they realise customer
perception of product and service quality is a significant determinant
of market share and profitability.
Organisation activities
Organisations of today and tomorrow are faced with intense
competition, demanding customers with rapidly changing desires,
shrinking response times and demanding employees. In response to the
current trend, the best companies are forced to become fast response,
flexible, participative and must focus on customers. These types of
organisations have been identified as 'horizontal' or 'process
centered'.
In the traditional business organisational approach, the key
objectives are productivity, profits, and smoothly managing change
processes, while the quality related objectives are often restricted to
meeting minimum required standards. Education and training are strictly
job related rather than broadening the competencies of employees.
This type of approaches has not only undervalued the importance of
quality improvement programmes but also led to unhealthy situations
where the company has to spend its resources without any purpose.
In such a situation how can an organisation come out of chaos? Which
quality principles, tools and techniques should require to be used and
in what order? The issue becomes how to prioritise and organise the
required tools to be practised to achieve the required results.
Considering the importance of improving the quality of the products
and services of organisations, different types of quality improvement
tools have been introduced by the experts and those tools and the
application of such to the industry are briefly discussed in the
following paragraphs.
One of the basic and very important tools is Five S (5S), which can
be used to streamline the workplace to give a good appearance whilst
paving a way to improve quality and productivity of the workplace. This
concept would also help to change the minds of the employees of the
workplace to obtain their commitment to maintain a clean and tidy work
environment. In simple terms Five S (5S) can be explained as follows:
Five S systems
Seiri - Eliminate clutter.
Seiton - Arrange everything for easy location - a place for
everything and everything in its place.
Seiso - Create a high level of cleanliness.
Seiketsu - Standardise all procedures.
Shitsuke - Train and discipline.
Different kinds of quality improvement tools are available at present
which are introduced with different objectives to achieve the quality.
This concept should be practised in daily basis so that most of the
workplace related basic issues can be resolved to a very great extent.
Process management approach
The second important concept is the management of an organisation's
processes.
Most of the organisations rely on inspections instead of managing
their processes. The act of inspection does not add value to the quality
of the product. It simply verifies that it meets some specification or
function. In other word relying on inspection alone, there is no
guarantee that it will improve performance.
Therefore, the most important thing is to improve the processes and
by analysing the existing problems of the processes and initiating
actions to correct those problems. Not only that, managing of processes
would also cover the competence of personnel engage in such work.
Therefore when managing a process it would automatically help us to
check the inputs related to that process and to consider to what extent
those inputs are controlled by the organisation.
This approach would definitely help the organisation to assess the
processes in a pro-active manner and making a room to improve quality
and productivity of the organisation.
ISO 9001: 2000 Quality Management System
This approach has been introduced as ISO 9001: 2000 Standard on
Quality Management. This standard talks about the process approach and
to practise that approach within the organisation, standard very clearly
identifies five major clauses as given below set in a Plan - Do - Check
- Act Cycle.
* Quality Management System
* Management Responsibility
* Resource Management
* Product Realisation and
* Measurement, Analysis and Improvement.
The beauty of this standard is that promotes incremental or continual
improvement within the organisation with the practice of the quality
management requirements.
The standard is not designed to provide details about how to run the
business of an organisation. But it provides information related to best
practices enabling an organisation to achieve business excellence.
In this context one of the important things is to conduct regular
internal audits of the Quality Management System and to initiate actions
based on the finding so that the organisation can always proceed in the
right direction in achieving its set business goals and objectives.
Total Quality Management (TQM)
Moreover the organisation can also consider a Total Quality
Management (TQM) approach to improve the quality of the products or
services. TQM is a management process to instill a culture of continuous
improvement in an organisation.
Such improvements will balance productivity enhancement against the
established quality criteria. The successful implementation of TQM
programme defends on a technical and behavioral journey or an
organisation. In other words technical areas address the specific
disciplines and methodologies of the business activity whereas
behavioral aspects address the organisation issues and human resource
development activities.
It has been proved that TQM concept has helped the organisations to
improve communications, develop better relationship with customers and
reduce wastage by improving quality and productivity.
However it is very important to note at this stage that quality is
everybody's business and therefore the active participation of all
employees of an organisation and their fullest support and co-operation
are very much important to make any quality improvement programme a
success. |