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Tea promotion vital to maintain competitive edge over rivals - Niraj de Mel

by Steve A. Morrell

Tea promotion is vital if we have to maintain a competitive edge over our closest rivals in the global supply of tea and its marketing. There has to be improvement in standards at production points if Sri Lanka is to recapture leader status in the 'Ceylon Tea' genre, and quickly too, said Niraj de Mel, the new Chairman of the Tea Board, in an interview with the Daily News last week.
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