Thursday, 3 June 2004  
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LBN invests Rs 200 m more on programs expansion

LBN, a BOI-approved company, with shareholders in UK, India and Sri Lanka under the second stage will invest another Rs.200 million for the expansion of their programs in Sri Lanka.

Managing Director of the only fixed wire cable TV operator in the country, Shirantha Herath said that LBN has the unique advantage of providing all ten local channels clearly, thus removing the need for cumbersome and costly antennaes.

The Company has successfully tested broadband Internet on the network and is expected to be launched shortly.

Under the second phase development seven more channels could be added to the network including CNN, CNBC, MGM and POGO by the end of this month.

Lanka Broadband Networks now provides 24-hour cable television programs for viewers in Colombo and its suburbs.

Lanka Broadband Networks provides English, Sinhala, Tamil, Hindi and other foreign language channels. The programming includes movies, sports, news, documentaries, sitcoms and children's programs to cater to the requirements of a wide group of viewers.

Today HBO, Star Movies, Cine Max, Espan Star Sports, Axn, National Geographic, Cartoon, MTV, BBC and SUN TV are among the 46 channels broadcast by LBN.

The Company also plans to launch a series of Sinhala language channels for schoolchildren and Sinhala viewers within the next couple of months. Explaining the current situation of the industry Herath said that government support is needed to develop infrastructure.

"If this is done our channels can expand our services to the rural masses," he said. " We need government support to build separate downloading and distribution centres," he said.

Herath said that local viewers could develop their mind and imbibe more knowledge from these television channels and broaden their horizons. A key aspect is to help the local viewers improve their knowledge on foreign affairs, he said. SS

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