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| Friday, 16 April 2004 |
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DHL launches 'Air Cross' direct distribution services in Lanka DHL, the world's leading express and logistics company, launched 'Air Cross' in Sri Lanka yesterday. 'Air Cross', which is an extension of DHL's popular import express service, allows DHL's customers to arrange delivery directly from their overseas suppliers to international and domestic customers. This eliminates the need for additional legs in their supply chains, reducing warehouse and inventory costs, and, gives more time to market. With the introduction of Air Cross, customers in Sri Lanka can now arrange to have a shipment picked up and delivered directly between any two of more than 220 countries and territories, while settling all charges locally in their home currency. This gives customers the benefit of up-front pricing and eliminates any hidden costs. Payment in the home currency of the customer also avoids uncertainty as a result of currency fluctuations and makes it easier for customers to allocate their costs. The distribution process is also simplified, as the procedure of importing the goods and then subsequently exporting them to the end-user is removed. This eliminates unnecessary import duties and cuts down customers' lead times significantly. For example, the Air Cross product allows a customer in Sri Lanka to pick up a shipment in Madrid, Spain and have it sent to Sydney, Australia while getting billed in Sri Lanka. |
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