|Saturday, 27 March 2004|
Ace Cargo goes for new corporate identity
by Sudarshana Perera
Ace Cargo taking a leap ahead in diversifying its business interests further in the Sri Lanka and regional countries ventured in to a new corporate identity "Ace Cargo-Freight Express Logistics".
The new initiative coincides with a major re-strategising, the firm adopted on MTI's 8S facilitated by MTI Consulting.
This was made known at a launch held in Colombo on Wednesday to unveil its new logo.
With this new shift, the freight forwarding body is also focusing to embark on B2B Sales Excellence, E-media Interface and Integrated Service Delivery.
Deputy Chairman and Managing Director of Aitken Spence Rajan Brito said that his firm would be broad basing its business strategies to become the leading freight based logistics and express solutions provider in Sri Lanka. With 25 years of experience in the freight, express and logistic industry, our firm will continue to expand its delivery network while looking for new horizons in the business", Brito said.
Managing Director of Ace Cargo, Rohantha Peiris said that Ace Cargo is fully geared to take on new challenges with a vibrant, innovative and responsible outlook.
"Today we leap into a new era with state-of-the-art solutions to cater to the future demands of the country's freight express and logistics requirements.
We are also deliberating to go for joint ventures with regional countries to have our offshores in those countries", Peiris said.
"The experiences we have gathered, helped understand and chart a new dimension with tailor made solutions for supply chair project".
The new logo represents dynamism, strategic approach and customer orientation of Ace Cargo", he said.
Ace Cargo team took part in a series of MTI ConsuLearning initiatives undergoing a process of "forced self-realization".
Ace Cargo a subsidiary of Aitken Spence the pioneers of Sri Lanka's freight forwarding and express industry offers a comprehensive range of services from air sea, freight to international courier - TNT and domestic delivery of packages.
Directors of Ace Cargo, Mohan Perera, Dharshani Seneratne, Pius Paiva and Consultant MTI Danushka Jayakody also spoke.
Produced by Lake House