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'India Strategy' to penetrate regional markets:

Maliban Biscuits to tantalise Indian tastebuds

by Sudarshana Perera

Maliban Biscuit Manufactories Ltd., will enter into the Indian biscuit market rolling out its "India Strategy" while exploring possibilities to penetrate into other regional markets. The company is eyeing to go for joint ventures and distributorships with Indian entrepreneurs to market its products in the entire country.
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