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| Tuesday, 9 March 2004 |
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15th annual SLIM awards ceremony : Phoenix Advertising, Grant McCann sweep the board by Shirajiv Sirimane Phoenix Advertising won the highest number of awards while Grant McCann Erickson won the Campaign of the Year award at the 15th annual SLIM awards ceremony at the Exhibition and Convention Hall. Lowe LDB won 27 medals, Leo Burnett 24, J. Walter Thompson 20 and Grants 15. McCann Erickson won the Campaign of the Year award for SriLankan Airlines 'one day' commercial. 3M Lanka (Pvt) Ltd was the strategic partner while Hiru FM, State Pharmaceuticals Corporation, National Savings Bank, Sri Lanka Telecom and Creations were the main partners. Event partners were SriLankan Airlines, Trans Asia Hotel, Carlsberg, Sri Lanka Exhibition and Convention Hall, Toshiba and Ceylinco Printing and Stationery (Pvt) Ltd while Rupavahini Corporation, Sha FM, Sun FM, Daily News, Business Today and ACNielsen were the media partners. SLIM awards 2004 was supported by Asia Pacific Marketing Federation and was conducted in association with Accredited Advertising Agencies Association. President of ASIA Pacific Marketing Federation and Professor of Asian Institute of Management, Philippines J. J. Roces, was the chief guest. SLIM had sold over 1,500 tickets, which was a record in their 15-year history. Main awards: Campaign of the year award: Gold: One Day - Grant McCann Silver: Once upon a time - Leo Burnett Bronze: Power to the nation - Phoenix O & M Print Ad of the Year: Lakspray Trim, Agency Lowe LDB Marketer, Lanka Milk Foods. Radio Ad of the Year: SLT IDD, Agency Leo Burnett, Marketer Sri Lanka Telecom. TV ad of the Year: Eveready Power to the nation, Agency Phoenix, Marketer Energizer Lanka. |
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