Monday, 2 February 2004 |
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HVA Group joins Misty Mountains Misty Mountains targets the production and sale of environmentally friendly, shade grown, and fair trade premium speciality and classical teas from some of the world's finest tea producing properties. Heladiv and Misty Mountains will build on the success of HVA in building the Heladiv brand in the global hot and cold tea markets. With their commitment to Quality Ceylon Tea, the marketing and production strength of this new corporate combination will power the Heladiv and Misty Mountains brands. The HVA Group has agreed to become the exporting and marketing branch of Misty Mountains Holdings Limited (Misty Mountains) operating as Heladiv Fine Tea (Pvt) Ltd (Heladiv). To lead the effort to fully commercialise Misty Mountains' vision, Roger Collis has been appointed President of Misty Mountains Holdings Limited. Rohan Fernando, President of Heladiv and a Director of Misty Mountains, said that collis had strong knowledge of marketing, management practices, economic development and environmental sustainability. Collis is a business advisor to several corporations in the United States dealing with software development, wireless communications, and proprietary technology. He has served on numerous corporate boards and as an advisor to various government agencies and committees. He will be developing operational structures, consolidating the resources and capabilities of the operating units, expanding and developing a strong global marketing and brand presence. He will be based in Colombo and Misty Mountains corporate headquarters in Nuwara Eliya. |
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