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Dr. Frank Morgan on 'Strategic Leadership for Global Competitive Advantage'

Global Head, Leadership and Executive Development, Dow Chemical World Headquarters, Michigan, USA, Dr. Frank Morgan will be in Colombo on February 18 and 19 to address CEOs, directors, senior managers and policy makers on "Strategic Leadership for Global Competitive Advantage".

The two-day professional development program is organised by the Institute of Chartered Accountants and the OPA and is endorsed by the Association of Professional Bankers, Chartered Institute of Bankers, Sri Lanka Institute of Marketing, Institute of Personnel Management, National Institute of Business Management, Sri Lanka Economic Association and the PIM Professionals Association.

Dr. Morgan's presentation will focus on a deep understanding and the execution of the business fundamentals critical for excellence in the new global knowledge economy. These include cash flow, margin, growth, ROE, ROI, EVA, ROTA, ROCE, stock value and the people-profit chain; executing marketing strategy and customer centric orientation; strategic alignment of the organisation; measuring the performance of management; understanding why performance measurement systems fail and how to make them work; getting senior management and the board involved in mentoring; making the balanced scorecard work; how Dow Chemical develops its leaders and managers and drives change; the Dow learning and corporate culture; and how a globally admired company implements its people processes.

Dr. Morgan will also lead an open discussion on what makes nations and companies globally competitive, the World Competitiveness Report and its applicability to countries such as Sri Lanka, why the Soviet Union fell, what Sri Lankan companies and policy makers can learn from global and Asian case studies and Asian business leaders. The focus of the two days will be on implementing the lessons learned in the Sri Lankan and South Asian context.

In addition, to his current responsibility at Dow Chemical, Dr. Morgan continues to teach Leadership and Leading Strategic Change in the corporate education program at Duke University, ranked number one in the world by Business Week and Financial Times in 2003, for corporate education.

In 2003, Dr. Morgan taught the senior partners of a leading accounting, tax and consulting firm and senior officers of the US Navy.

Clients of Duke Corporate Education include PricewaterhouseCoopers, AT&T, British Airways, Deutsche Bank, GlaxoSmithKline, Goldman Sachs, Morgan Stanley, Ericsson, CARE, Compaq, Ford, IBM, Nestle, Royal Dutch Shell, the New York Times, ABB and Credit Suisse Zurich Financial, among others.

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