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At the forefront of next generation mobile technology, Dialog GSM has once again revolutionized Sri Lanka's mobile sector with the introduction of Zer077Live, its "live" mobile streaming solution.

In line with Next Generation trends in mobile telephony, the groundbreaking product is positioned as a "media" very similar to radio or television - transforming the Mobile Phone into the ultimate information source for subscribers. Zer077Live is facilitated by mobile streaming - a first time application of the technology in the region, Zer077Live beams information on to a Dialog GSM phone with no disturbances such as beeps or vibrations. This means content streams in while the phone remains dormant.

Dialog GSM has teamed up with top tier content partners to make Zer077 a truly revolutionary transformation to the mobile phone. "We have made Zer077 widely available and affordable" said CEO MTN Networks Dr. Hans Wijayasuriya - "in fact the Zer077 stream is absolutely free to our customers. Most GSM Phase2+ handsets support the technology and all the customer needs to do is obtain a specially configured SIM card which supports the service alongside several other groundbreaking features. We would like to see Zer077 becoming a media of the future - the first point of access to a wide spectrum of infotainment".

This new medium will make available a wide variety of information on topics ranging from News, Sports and Business to Lifestyle and Fun and Games to Dialog subscribers. The mobile phone will be the source of all this information, which will keep streaming into the phone throughout the day absolutely free of charge. Zer077Live will keep subscribers abreast of everything from breaking news at home and abroad, to the hottest local business news and financial information, sports updates the latest happenings around town and fascinating trivia, quizzes and jokes.

Where more information is available, the user will be prompted to request it via SMS, MMS or GPRS via user-friendly menus. While the Zer077 information feed is provided free of charge, customers will be charged only when they request further information for example a fuller version of a news story - in such cases standard rates for SMS and GPRS will apply. Subscribers to the service will be able to select the types of information they prefer to receive from the available list of topics and thereby personalize the information that streams in.

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