|
|
 |
 |
 |
| Wednesday, 24 September 2003 |
 |
|
 |
Business | |
| News Business Features Editorial Security Politics World Letters Sports Obituaries
|
Browns ties up with Standard Trading Brown & Company Ltd. and Standard Trading Company (Pvt) Ltd., have formed an alliance and set up two joint venture Companies viz, Motor Marvels (Pvt) Ltd., and Frontier Automotive (Pvt) Ltd. These new corporate entities aim at developing to be leaders in the transport sector and plan to dominate the Sri Lankan Automotive industry, a spokesman for the company said. Motor Marvels (Pvt) Ltd., (MML) are the sole agent for Suzuki and Citroen vehicles in Sri Lanka. Suzuki has enhanced their presence in the local market significantly, with the launch of the Grand Vitara XL 7. The Suzuki Liana and the Suzuki Ignis have also moved very well in the market. In the Citroen range the Citroen C5 and the Xsara have been very well received in the Sri Lankan market. Frontier Automotive (Pvt) Ltd., has been appointed the sole agent for Land Rover, Rover and MG in Sri Lanka. this company will initially market and service the Land Rover, and thereafter move on to the Rover and MG. The vision of the new companies are to be significant players in the Sri Lankan transport industry and to dominate the Sri Lankan Automotive Industry. The strategy chosen by the company to achieve this end is unique. The management of the two companies is very focused on after-sales service, as they feel that by providing excellent after-sales service at competitive prices, they will enhance the marketability of their product range which is inherently strong. The companies are also highly focused on creating a dynamic and stimulating environment for their employees. Training for staff at all levels in a wide array of fields is a priority. As the agent for Land Rover in Sri Lanka, Frontier Automotive will be in the forefront to do all it can to help environmental conservation. Land Rover International is strongly committed to protecting the environment, and assisting conservation. Recently, Land Rover International donated a Land Rover Defender to the Elephant Transit Home, at Udawalawe. This vehicle will be maintained by Frontier Automotive which will also assist the Elephant Transit Home in its fund raising efforts, the spokesman said. |
|
News | Business | Features
| Editorial | Security
Produced by Lake House |
