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| Tuesday, 1 July 2003 |
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UNIC makes strategic move for marketing, distribution Sri Lanka's biggest audio brand in the 70s and early 80s, UNIC made a strategic move last week, by signing an agreement with Singer Sri Lanka to market, distribute and service UNIC products, in the audio and video range. Singer Sri Lanka's Chairman, Hemaka Amarasuriya said that the strategic agreement was mooted on the fact that the UNIC brand is synonymous with audio products in Sri Lanka. "It is an extremely popular brand among the Sri Lankan public, especially in the outstations and it makes sense that with Singer's strong and wide distribution network, UNIC makes its product available to an even bigger customer base." Agreeing with Amarasuriya, Upali Group Managing Director, Nimal Welgama said that Singer will be in a position to revive the UNIC brand, utilising its expertise in retailing consumer durables, re-establishing UNIC products as affordable and high quality audio and video products. "With our range of UNIC products, Singer will be in a position to provide an even larger variety and brand choice to the two million households that patronise Singer stores," he said. UNIC products are wide and diverse and fulfil a category currently not serviced by Singer products. Audio products include portable and pocket radios currently selling over half a million units annually. "Singer believes that the multi-branding strategy under one umbrella would be beneficial to the discerning customer who enters the Singer stores," Amarasuriya said. "With the addition of UNIC to our existing range of products of Akai, Hitachi and Singer, I do perceive that we will increase our dominance in the audio segment of the market," he said. |
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