Archives

Unilever Ceylon (UC) has refreshed its portfolio to focus on the markets of tomorrow. "We are simplifying the portfolio to focus on powerful leading brands", the company's chairman, Ehsan Malik said last week.

The focus would also be on servicing the super markets which were growing at the rate of 25%, Malik told Unilever's annual review. Super markets account for 7% of Unilever Ceylon's sales.

Vinu Sudan, Director Finance and IT, said that in the first quarter, UC recorded the highest growth rate among all Unilever businesses in Asia. UC hoped to double its business by 2006, he said.

Brand Director Amal Cabraal spoke about the huge strides taken by "Sunlight" soap, the company's biggest brand. It had grown by 41% in the supermarkets since 2001 and "Signal" grew by 70%, Cabraal said.

"Lux", which declined last year, was back on track this year, the Brand Director said.

Food-products such as "Astra", "Marmite", "Knorr" and "Kist", grew from strength to strength Amali Nanayakkara, the Food Director said.

News | Business | Features | Editorial | Security
Politics | World | Letters | Sports | Obituaries |

Produced by Lake House
Copyright 2001 The Associated Newspapers of Ceylon Ltd.
Comments and suggestions to :Web Manager