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Ceylinco Life will open four branches in the north and east of Sri Lanka in the second quarter of this year, in a fast-track bid to support efforts to bring normality to the war-affected areas and to achieve the company's vision of taking the message of life insurance to every Sri Lankan family.

A high-powered team led by Director and General Manager R.Renganathan is working with representatives of these areas to finalise locations for branches in Jaffna, Trincomalee, Kantalai and Batticaloa, the company said.

These new branches would be closely supported by existing branches in Medawachchiya, Hingurakgoda and Amparai, and Ceylinco Life would also appoint a new Regional Sales Manager for the north and east, the company's Director T. Ranasinghe said.

"We already have a significant base of policyholders in Jaffna and Batticaloa from those who travelled out of the war zone, but the potential for life insurance has largely remained untapped since the private sector became involved in insurance," Mr. Renganthan said. "This has deprived a large segment of the population of access to insurance."

He said the company would shortly begin recruitment of executives, sales staff and office personnel for the new branches and help the revival of the north-eastern economy by recruiting from those areas.

"We plan to market our complete portfolio of products in the north and east. It is a portfolio that has enabled Ceylinco Life to achieve a decade of leadership in the private insurance sector, and means that we are in a position to offer the best options to people in these areas," Mr. Renganathan said.

Ceylinco Life was the first and is the only insurer in the private sector to cross the Rs 2 billion mark in life premium income. The company's network of 75 branches is the largest computerised branch network in the local insurance sector. All new branches in the north and east would also be computerised, the company said.

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