Johnson & Johnson named No. 1 unlisted brand
Johnson & Johnson Named Number One Unlisted Brand in Sri LankaJohnson
& Johnson, a company with a hundred year global history has been in Sri
Lanka for over 40 years and has now been named the Number One unlisted
brand in Sri Lanka in the 2013 edition of Brands Annual, compiled by
Brand Finance and presented by Media Services.
The accolade is shared by each of J&J's brands which include Clean &
Clear, Neutrogena, Listerine, Stayfree and Johnson's Baby, the only baby
care product which has been clinically proven to be mild and gentle.
The rankings were determined by a consumer survey which was conducted
by Brand Finance PLC, the world's leading brand valuation consultancy,
which has performed thousands of branded business, brand and intangible
asset valuations worth trillions of dollars. Johnson's Baby Sri Lanka
launched its first completely local campaign in 2011 and continues to
build on this initiative to date.
The creativity and innovation of the brand was recognizedat the SLIM
Brand Excellence Awards 2012 where Johnson's Baby was presented with the
Bronze Award for Best International Brand.
It went on to be awarded a Bronze at the Effies, that very same year,
for its local campaign on "Celebrating the Joys of Motherhood".
Johnson's Baby has been particularly active in the sphere of social
media. Its Facebook page has over 54,000 fans, making it the current
largest baby care product fan page in Sri Lanka.
The Happy Snappy campaign's social media extension was shortlisted
for the global Facebook Studio Awards in 2012, where it represented Sri
Lanka, out of over 1000 entries."We are so grateful to our consumers for
all of the support that they have given us over the years.
J&J is immensely proud to have been honoured with this accolade and
we pledge to continue our commitment to enrich the lives of our Sri
Lankan consumers," said Varun Das, Country Manager of Johnson & Johnson
Sri Lanka. J&J produces medical devices, pharmaceuticals and consumer