TAKING after A R Rahaman?
Ruwini Jayawardana
He no longer needs an introduction to music enthusiasts in the
country because his name has become synonymous with music. The talented
Dinesh Subasinghe is once again in the news with his new music video E
Kale: The One .
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Ranushka
and Dinesh |
 The video encompasses some of the latest technological devices and a
handful of award winning artistes in the island. E Kale turns a new
chapter in the music industry because of its enthralling images
projected with cinematic techniques.
“Last year was a phenomenal year for 3D movies. Animations like The
Hobbit: An Unexpected Journey, Snow White and the Huntsman, Brave and
The Avengers made a huge impact on the box office worldwide. That is
what prompted us to make the music video in 3D,” Dinesh explained how
the idea took shape.
The theme of the video is that of a super hero. Ranushka Fernando and
a few other well known faces in Sri Lankan celebrity circles have joined
hands with Dinesh in this effort. The video has been viewed by more than
660, 000 people on YouTube during a short span. E Kale is the first
official music video released by Dinesh after his stint at A R Rahman
Academy where he excelled in the subject. The video is also the second
alternative rock music video by Dinesh since he released Mona Lisa with
the Dee R Cee members in 2004.
“For the first time liquid effects have been used to create monsters
for a Sri Lankan production. VFX editor Ranushka of Digital Line
Computer Institute used the techniques used by James Cameron and Rupert
Sanders,” Dinesh said adding that keeping up with the trends to offer
wider ways in impressing his viewers has been his formula of success.
He hopes that his latest work will become popular with the younger
audience.
He said that top film personalities like Roy de Silva, Channa Perera,
Cletus Mendis, Chandratathna Mapitigama, Sunil Costa, Kanchana Mendis,
Duleeka Marapana and Tennyson Cooray have been impressed with the
special effects in the video and have recommended it for the
international audience.
Gihan Sethunga and Dilan who made up the Digital Line production team
said that Ranushka brainstormed with them tediously trying to get the
best ideas for the project. The did location scouting for days and even
test shot before deciding on the best backgrounds for the video.
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Ranushka,
Dinesh and Charmika |
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Shashe in a
scene from the music video |
Dananjaya Siriwardhana,Vishwa Kodikara, Rajitha Chamikara (Ping
Pong), Suresh Gamage, Niroshan Wijesinghe and Shashe Angeleena were part
of the project. The lyrics are penned by Christina Fernando while
Trishala Wijethunga voices the female vocals in the song. Charmika
Sirimanne had also rendered his voice for the song.
Violin and rock music go hand in hand in E Kale.
This is a new experience that Dinesh introduced to music lovers in
Mona Lisa and now again in E Kale.
This form of music has been used in well loved hits like Paul
McCartney's Eleanor Rigby .
Dinesh notes, “According to my point of view there is no such thing
as experimental music. It is only a distinction between the stereotyped
and invention. You need to recognize what caters well into the mass
market and the pulse of the audience.
Then you will be able to introduce something unique to leave your
imprint in the industry.”
The music video is telecast on all the leading television channels,
Facebook music.lk and YouTube. It has reached the most popular video
category and is ranked number two on the Derana TV website. It is also
being shown on Hada Randi Paya on Swarnavahini, Back to Back on Derana
TV, Juke Box and Music Online , Ridma Tharanga on TNL and Rekhawa on
Sirasa TV.
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