Lakme Facewashes, a unique entry into beauty care market
Sanjeevi JAYASURIYA
Having been inspired by the aura of its legacy, Unilever Sri Lanka,
has introduced Lakme facewash products in four varieties, making it a
remarkable addition to its beauty portfolio.
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Unilever introduce Lakme brand by launching four Lakme Fruit
Blast Facewashes to the local market. Unilever Sri Lanka
Personal Care Brand Director Ramani Samarasundara and Senior
Brand Manager Facecare Ganga Hewage. Picture by Saliya
Rupasinghe |
"After a much anticipated prolong, Unilever has been delighted to
finally introduce Lakme to the Sri Lankan market. This magnificent brand
which is a unique entry into this market, is the leader specializing on
the Asian skin with essence that is international in its composition,"
Unilever Sri Lanka Personal Care Brand Director Ramani Samarasundara
said.
She said that Unilever was committed to double its production
capacity and at present, 33 percent of its portfolio comprised of
personal care products. "We have set out a strategy in winning beauty,
home care and detergent business," she said. Unilever is looking forward
to generate 50 percent of its growth from emerging markets. The latest
products being a kind of evolvement in Sri Lankan consumers. The multi
national company has invested heavily in research and development in a
bid to improve on technology.
Unilever, the leader in many categories of products in Sri Lanka, has
a strong international branding. The launch of its latest product, marks
the 30th brand in the portfolio of local business. Unilever, introduced
Lakme to the Sri Lankan consumers through its Lakme Fruit Blast
Facewashes products. Drenched with crushed fruits and packed with
vitamins and antioxidants, Lakme Fruit Blast facewash cleanses the skin
leaving it rehydrated, refreshed, soft and delicately perfumed with
fragrance of the fruit variant. With specialized variants, Lakme Fruit
Blast Facewash was unique in its creation and specially formulated to be
suitable for different skin types and conditions in the varieties of
strawberry, melon, citrus and honey. |
