Coca -Cola launches 'Minute Maid Apple' flavour
After successfully delighting consumers with the refreshing taste of
Minute Maid Orange and Minute Maid Mango, Coca-Cola Sri Lanka launched
the new Apple flavour under the Minute Maid brand umbrella.
The latest offering is refreshing apple juice-based drink and has
been developed especially for consumers in Sri Lanka keeping in mind
their taste preferences. Minute Maid Apple aims to provide consumers
with an unmatched taste and the brand's innovative consumer proposition
is best explained by the tagline - Jeewithayata Rasayak - Taste of Life.
Minute Maid Apple is being made available in 200 ml returnable glass
bottles (RGB) at retail outlets across the island. The latest innovation
after Minute Maid Orange and Minute Maid Mango is targeted at consumers
across all age groups who desire great tasting options for a refreshing
juice drink. The new Minute Maid Apple flavour is made out of choicest
fruits and each flavour appreciates the love and fondness for fruits
that consumers desire. Coca-Cola Beverages Sri Lanka Ltd Country Manager
Patrick Pech said, "We have consistently been working to ensure best
quality products for all our consumers.
Having established our juice credentials with the successful launch
of Minute Maid Orange and Mango juice drinks, we are now launching the
Minute Maid Apple flavour to offer more choices to the consumers who
desire great-tasting beverages. The addition of Minute Maid Apple to our
existing roster of juice brands not just adds to the company's footprint
in the juice segment but also is an affirmation of our commitment to the
juice business." |
