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Asian Alliance Insurance Company recorded a Gross Written Premium (GWP) of Rs.200 million in its general insurance portfolio.

A spokesman for the company attributed the success to the efforts of its dynamic sales team who kept a 'one to one' relationship in order to advise and recommend the best solutions to their prospects, clients and intermediaries.

"The company set a target of Rs. 225 million in General Premium Income for the year 2001 but at the current rate of market penetration and the build up of customer confidence the target is now expected to be exceeded by the end of the year," the spokesman said.

Our sales team acts more like Relationship Managers. We intend to keep our staff strength to minimal levels to promote a personalised service, he said.

Asian Alliance, in a short period of time made a name for ourselves in providing an excellent service. We want our clients to know our people by name in order to cut through red tape and get their job done fast," the spokesman said.

"The company has adopted a customer based approach to insurance by looking at risk problems from the customer's point of view and providing tailor-made financial solutions to address their problems.

We offer three innovative personal financial solutions by way of the Alliance Child Plan, Alliance Family Plan and the Alliance Retirement Plan keeping in line with the company's strategy of providing made to measure solutions through tailor-made insurance," the spokesman said.

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Copyright 2001 The Associated Newspapers of Ceylon Ltd.
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