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First Asian International Limited, a business and market solutions provider based in the UK and with a presence in Sri Lanka as well as in the Asian region conducted its first seminar in Colombo.

First Asian International Limited, a business and market solutions provider based in the UK and with a presence in Sri Lanka as well as in the Asian region conducted its first seminar in Colombo Thursday.

Over 50 entrepreuneurs in the small and medium scale sector were briefed on establishing a business presence and capitalising on the opportunities in Europe by a experienced panel of speakers.

"In the current economic climate with the general negative feeling in America and the ASEAN zone, companies in Sri Lanka need to look carefully at all opportunities to improve their customer base, profitability and marketing options, said Mrs.Anila Wickremasinghe, International lawyer for the company in her introduction.

Mrs.Wickremasinghe identified key areas like market presence and branding, access to markets, availability of financing which entrepreneurs need to focus on before venturing in to foreign markets in Europe and the UK.

First Asian International with its presence in Europe and the UK will provide expert advice in business expansion and marketing, Internet marketing, legal and corporate advice as well as financial advice to the SMI companies that are keen on launching a corporate and market presenc in Europe.

The company has also decided to continue its services making Sri Lanka the regional hub.

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